Smart tools are the key to making your social recruiting process a success.
Here are my top 10 tools for social recruiting success. Plug them into your projects for successful social hiring.
72% of adults visit Facebook at least once per month. – 65% use it daily. A virtual hotspot of any target candidate profile. ‘Nuff said.
Well, maybe I’ll elaborate here. There’s an addage that recruiting is about finding and attracting people from where they live work and play.
When LinkedIn and other tools like ZoomInfo evolved with Web2.0, recruiters felt like kids in a candy store: we had a direct, 24/7 conduit to know where (a lot of) people work.
Facebook is where those same people who ‘work’ on LinkedIn (more of them than are actually on LinkedIn, by the way) live and play on social media.
From a strategy perspective Facebook is becoming a pay-to-play environment, but, if you spend time there learning targeted ads, building communities, you can start to get traction to your candidates and people they look to for advice.
100 million daily active users, averaging 208 followers each. Twitter has a much lower adoption, and a much higher abandonment rate – but a higher loyalty/engagement – its user base is more likely to retweet messages than users on Facebook will share messages.
There is a lot of serendipity that exists on Twitter. A crafted Twitter strategy, that might include a ‘branded’ hashtag, for example, is a must otherwise you’re jumping down the rabbit hole. But, if you are in key geographies or certain career niches, Twitter can be a golden ticket to finding and building relationships with key influencers and talent.
107 million US users. Fastest growing social media platform by education and income. In certain sectors, you can replace any traditional resume database with the right mix of your own broad network, and a working strategy.
LinkedIn usership is growing faster in non-us markets, which is making inboxes (like mine) especially busy with invites and solicitations that might not be a fit for your.
So, a smart strategy of growing connections, joining groups and building your company page are a must-do.
Exponential growth and uber brand-engagement are hallmarks of Pinterest usage. Promoted (paid and organic) pins can fast track employment marketing, but are probably even more effective if you are currating or creating value-add content in addition to job marketing.
Pinterest is a very loyal community, and pins have a very long life (seconds on Twitter vs days here).
Managing your social media account streams can be inundating, HootSuite allows you to view, post, research and even schedule messages across your accounts in a consolidated dashboard.
Find influencers and users by keyword, affinity groups and more on Twitter. Purge inactive users or non-reciprocal followers.
Rapportive for Gmail
Let technology sleuth on social for you based on emails in your in/sent boxes and suggest matching social profiles. Very cool for building your network.
Sure you can Skype, but its glitchy. Fuze is an online meeting interface that also supports audio only. Free, app-based and easy to use.
Services like Sype and Fuze allow you to conduct face-to-face and audio-only calls. But, if you are looking to cut down on travel expenses, but still maintain the value of an in-person interview process, video is a great option.
But, be warned, this is a new medium. And, while video services are linked to a higher sense of user engagement on teams, not everyone is comfortable in front of a camera – think about it, interviewing by itself if fear-inducing to most people. While the other side of the camera gets to feel more related you because of the image they see, really, do you ‘feel’ the warmth of the other person you are connecting to while you’re staring into the tiny dot of camera in front of you. I don’t – its awkward and requires practice.
So, I recommend more than a little forgiveness for candidates if you’re using video. Focus on content, not posing, camera angles, lighting or even glitchy connections. For frame of reference, phone screens are derigeur now – 20 years ago not so much. And not many people spend a whole bunch of time talking to their ipad, iphone or computer to get comfy with the idea of a video interview.
Engaging, formatted visuals are important on social media. Canva is cloud-based easy to use design tool – great built-in templates by platform and stock photos.
I like Canva because it speeds up my thought to publish process immensely, it drives my cost of production down, and their great key-word catalogued stock photo collection is integrated and ready-to-go.
Its not perfect. If you buy a stock-photo or design layout, you better get it nailed down, and exported in your desired dimensions quick – because you’re download license expires in 24 hours. But, you can download as a proof if your in collaboration and not ready to press post.
Royalty Free Stock Photo Sources
A royalty-free stock photo resource. Your posts should be visually engaging, So, if you’re looking for clear, crisp, high-quality images, you’ll need to look at royalty-free stock images.
If you’d rather buy your images outright to use per license terms and conditions, then high-quality image sources is a must. You will want to be sure to have ‘rights’ to use the image you like (you can do this through Google Search, if you use advance image tools, too) which is why No Royalty pic servcies are a plus. Finding and selecting your images can be time consuming, especially if you are looking for metaphorical imagery.
My favorite, royalty-free sites are: